International Women's Day is celebrated around the world on 8 March to honor women's political, cultural, and social achievements. This special day brings forward important issues such as women's empowerment and gender equality. As Women's Day becomes more important, businesses around the world have made significant contributions by aligning their marketing calendar to celebrate women everywhere. Need specific plans for your marketing campaigns? Here are some great marketing ideas from graphic designing company that you can use to celebrate and spark a conversation about International Women’s Day.
Spotlight the employees
Managing a successful e-commerce store is a collective effort, with employees working continuously behind the scenes to keep operations running smoothly. If applicable, International Women's Day is a great opportunity to introduce your clients to other women involved in various aspects of your business. And it's a way for customers to put their face to the product you support, and learn more about your employees' issues!
Keep your registrators informed
Using your e-commerce store's social media platforms to update visitors with your promotions is one strategy you can follow, and it can be an educational tool for those who love more information about International Women's Day. Who are the other women influences in your field? Send an email newsletter, draw an infographic or write a blog post exploring themes related to International Women's Day. Remember, March is Women's History Month, so these resources should not be limited to just one day!
Recommendations for extra product
Since consumers may not only look for gifts, but also ways to support the causes of their purchases, your e-commerce store can help guide you in the right direction with personalized product recommendations. If you donate a portion of your profits from a product to something nonprofit, your newsletter is a place to highlight it! For a change in product recommendations, and a more personalized approach, consider adding your favorite staff or developers' preferences to your store. This strategy not only provides more public proof of your listing, but also helps users to get more involved with your brand and its products.
BUY 1 GET 1 FREE SALE
International Women's Day can be a time to reflect and learn more about the influential women, as well as to double our appreciation for women in our lives. As a consumer, it can also be a time to treat your loved ones with something special - with 1 purchase you get 1 free sale, you can make gift-giving according to the budget, while promoting both your e-commerce store and International Women’s Day. 2 wins with 1 idea!