Fifteen years ago, YouTube was born online. It quickly became and remains one of the most widely used online forums to date, just behind Google as the second largest search engine in the world. In 2007, the platform began to open its doors to advertisers, yet the number of ads we now receive before, during, and out of our selected video seems to have increased by at least ten times since. Sure, it would be a war to just get to the end of a 3 minute music video without interruption ... but that's the reality of online advertising these days. However, let’s talk about the differences in some of YouTube’s ads and how advertisers can use each type of ad to do great things.
1. In-stream ads
In-stream ads are what most people think of when they visualize a YouTube ad. They usually play before or during the video, with the right countdown timer on the right side of the screen. Another feature of these ads is the banner over the list of suggested videos. This ad almost always includes a link to the advertiser's website or channel.
2. Skip video ads
As the name suggests, these types of YouTube video ads can be skipped and played before, during, or after the videos. While you do not want viewers to skip your ads on YouTube, the benefits of this can be viewed on all platforms, including desktop, mobile phone, TV, game console, etc. They can be up to 12 seconds in total. way up to six minutes. The most important thing graphic design companies in india keep in mind when creating adorable YouTube video ads is to engage viewers in the first few seconds with your unique message.
3. Non Skip video ads
In YouTube video pre-release ads, the inevitable ad is inevitable - before viewers can watch the video, they must watch the ad. Like skipping video ads, they can be placed before, during, or after the video. However, these YouTube ads can only be 20 seconds long. Due to YouTube's pointing skills, the viewer may be similar to your audience.
4. Adoption Ads
Acquisition ads are very different from the previous three ad types. In fact, they are very similar to Google search ads, appearing among search results in a semi-organic way. Like Google text ads, YouTube Discover Ads also say “Ad” in the box to inform users that they are paid for results. Adoption ads are made with a small image and three lines of text. Also interesting is that these ads can be seen on the search results page, the video watch page, and the YouTube homepage gives them a little more visibility.
5. Bumper Instream Ads
You may not have noticed this, but there are some very short ads. We speak less than 6 seconds long. These are called bumper instream ads, and are paid on a CPM basis. Because they are so short, they cannot be skipped, and advertisers have to pay for every look.
Big ads are usually ignored unless you are a well-known, well-known person. Creativity also goes a long way in making this ad style stand out. While they are ideal for advertisers who would like to get into details or storytelling, large ads are ready for easy presentation.
6. Sponsored Cards
Cards backed by click-through images related to the main content (think of the products featured in the video). Although they only appear for a few seconds, viewers can easily click on them to learn more - they can even look at desktops and mobile devices. As you can imagine, this YouTube advertising option is very useful when it is included in your videos because you can use it to advertise your product or service.
7. Overlay ads
These are open source ads that often appear at the bottom of the YouTube video player. Overlay ads can be text-based or contain a picture of them. They are paid on a PPC basis (Pay Per Click).
The good thing about overlapping ads is that they work well for driving traffic to your company's website or forum. According to graphic design companies in india they have been proven to increase sales and overall product exposure. These ads can be linked to any website and can be easily seen.
As they are easily visible, overlay ads may also be closed soon. In addition, they cannot be displayed for more than 30 seconds. We do not recommend this type of ad to newly established brands, but rather markets with a goal of easy attraction.
8. Non-Video Ads
YouTube also offers non-video ads for products that do not want to make a lot of money. First, you can choose to give the ad shown to the right of the results while the video is playing. This ad includes an image, a text to the right of the image, and a click-through button on your website. Also, it can provide an over-the-top ad banner for video from a channel that decides to monetize. These non-video ads charge a fee per click.