With the annual Holiday Shopping season approaching, one of the most exciting parts is the launch of Black Friday merchants' ads. Normally Black Friday Ads will be released approximately 2-3 weeks before Thanksgiving Day. Thanksgiving falls about a week earlier this year, so we’ll be seeing Black Friday ads before last year.
How will people buy from you if they do not know what you are selling?
When launching a Black Friday ad campaign, make the offer clear with the help of unlimited graphic designers. The first word makes it clear about the offer. Then, a copy of the ad is written in plain language to draw attention to the Black Friday ad.
Before designing your ad ads, you need to define your offer. It may be best to consider what your competitors are offering before making a decision for yourself. If your competitors reduce their prices by half, and you only give a 5% discount, you will not get more competition limit than your competitors.
Go back to the previous offers of your Black Friday competitors and consider the best deal for your promotion. The law does not allow you to hurt your profit margin.
Call To Action (CTA) is very important when it comes to advertising. If your Call To Action is strong enough to attract customers and influence their behavior on your promotion, it will greatly help your sales.
Your offer will be even more appealing when paired with a proper CTA. You can format it as a button placed on a banner to attract customers to click.
Color plays a vital role in the performance of your ads. You should consider color psychology to choose which color will attract the attention of the audience. If you search for Black Friday banners and ideas, you will see a dark dominion that reflects power, beauty, and authority - the best color to choose for your banner.
Red and yellow are also widely used in Black Friday banners to express joy, happiness, and enthusiasm. Choose bright colors to make your banners stand out and attract attention. You can also consider the psychology of color to know which color is most appealing to the human eye.
Your ad will have many things other than Call to Action and topics, so it's important to organize and organize these things properly.
Keep your banners as simple as possible. Do not focus on your design with too many lines of text or use too many colors. It will make your ads look like a scary jumble. You need to make sure your writing is legible and the important text needs to be highlighted and prioritized.
Don't wait for the last day to open your Black Friday ad campaign. The cost of an ad campaign can be high during the holidays, so it's a good idea to upgrade your marketing game early.
First, plan what your Black Friday ads should contain in advance. Use audience analysis (more on the following) to improve your system continuously.
Second, use words such as “coming,” “soon,” and “stay awake” to arouse interest.