Will the Old Ecommerce Logo Hurt?
The answer is yes, absolutely. Outdated Ecommerce logos always damage the image because the logo is the face of the company. When a business publishes ads, prints business cards, and presents them in any way it is likely to be accompanied by a logo of some kind. Since your brand is the first impression you give to someone, it really hurts the image of your business to present something standing, or just looking.
Fortunately, as mentioned here, there are many ways to fix or prevent design problems or improve logo design to create the right image for your business.
Determining If Your Logo Is Outdated or Bad
The best way to find out if your logo needs to be updated is to get ideas. Ask customers, employees, and customers what they think of the logo and what it needs to be changed. If you get a few negative responses, you need to look to get a new one designed as soon as possible.
The snare of designing your logo is that you will definitely put a lot of time and effort into it and you will probably stick to it when you finish it no matter what it looks like in general. The first thing everyone should realize is that no logo structure should last, and sticking to it will lead to problems over time.
Another thing to ask yourself is, "Does the design of your logo fit the image and style of your business?" Things like cartoon mascots are great for pizza places and family-focused businesses, but not so much in a business setting. Use your good judgment and design about what your business is about.
Editing Existing Logo
The biggest problem I see with bad logos is that they are very complex and confusing. Seeing this so much about small businesses that feel like they need to stand out against a bunch of businesses with simple and clear brands. This is not the right way to manage your logo design.
A logo with many lines or colors will simply be eye-catching or just an amorphous shape with no real design. If your mark is too complex it will be avoided because it is hokey and looks cheap. Keep things simple and avoid any unnecessary distractions that might make your brand look like a work of art rather than something visible.
If you are stuck in what you should do, try comparing your current design with your competition creative logo design. Ask yourself what you do differently from them and see how you can take your logo and make it look like what they have. Remember to avoid directly copying their logo or style as you want to stay as unique as possible.
Fonts are sometimes the cause of stellar logo formation, so pay close attention as you create your own logo. Fonts pre-packaged in software and in many operating systems are meaningless and overused due to their accessibility. Try and get freeware fonts or designer recommend some different fonts for your design.
Preventing Your Logo From Aging
There is no law that says you cannot keep a mark you have for years or decades. The people of Coca Cola have had the same logo for over 200 years now and the only changes have been the color change, adding backgrounds, and other special effects to make the old mix logo stand out.
The old logo will need to be touched periodically to continue. Do not change too much or your product may not be visible and expensive as usually a graphic designer will charge extra if you want a logo change. Play with new, modern fonts, make your logo image clearer or more attractive. If you can afford it, change your logo slightly once a year or more, but you should continue to update at least once every two and a half years.