There are endless ways to create amazing visual ads with the help of best graphic designing company that stand out to your audience, it just requires a little ingenuity, a lot of testing, and the right tools to succeed. Whether you use an image or a video, make sure you design and find images that add context to your content, capture people's attention, and align with your product. If you are trying to reach business professionals online LinkedIn is the first channel to reach them successfully. You may have already logged in to your LinkedIn Campaign Manager and created an unsuccessful ad. Why is that? While your ad design is important, it is not the first step in creating your ad, you should also pay attention to your targeting method and what you are testing. Learn more to find the best LinkedIn advertising practices.
LinkedIn Ads Business Goals
Increase Product Awareness
Are you a beginner or are you trying to change your business model? Building your brand for online users may not have a fast ROI, but it is very important in building awareness among your audience and driving them to consider your business for their needs. Customers want to do business with companies they trust and love. Share not only the value of what you do but also why you do it. Ensuring that your prospects know you are honest and knowledgeable in your field is key to winning a new business.
Increase Website Traffic and Engagement
If your main goal is for customers to find out more about your company and start building relationships with your product, then goals like website traffic and engagement are right for your ad. The actions that you want users to take from your ad can be to click on the landing page of your website or follow your LinkedIn page. When posting users to your website, good performance is important. Make sure the prediction page shows the same thing you are promoting in your ad so that users can easily find the information they are looking for and see it as a useful resource. Seeing how users engage with your site and ad can give you an insight into what is important to your audience. Exploring engagement metrics not only helps to build relationships but is also a great way to measure the interest of a particular segment you are trying to achieve. If you get a lot of popularity or sharing of your posts, this should indicate the need for your solution.
Increase Website Conversion
Many things get in the way of tracking through social media but the most important thing so far is the gift you recommend and the specific terms of reference you choose. You have to promote what your market offers that you care about, whether it is a painful point for them or helpful tips to do their job better - it should be clear. For example, if you are trying to reach attorneys, your best bet is to create an ebook focused on something they care about. For example, there are five key processes that lawyers can use to bring in more clients and win.
Types of LinkedIn ads
1. Single Image LinkedIn Ad
We all know that an image speaks a thousand words, especially in advertising. People on social media are busy, easily distracted, and want the best content they can pay attention to. In such cases, using image-based ads instead of text can be very helpful to the product. Therefore, submit a single image format to LinkedIn Ads. They appear as any other image-based content in the LinkedIn feed but have "Sponsored" tags to distinguish natural content. You can only add one image to this ad format, and it can be in jpg, png, or gif format. It is possible to drive clicks from this ad on LinkedIn to any link you wish to find.
2. LinkedIn Carousel Ads
If you have an issue to discuss, you need space to describe the product in detail, or show updates, one image will not do that. And that's where you use Carousel ads on LinkedIn. Carousel ads can help you submit your click to a website, prediction page, ecommerce store, or lead-based form based on your campaign goal.
3. LinkedIn video ads
We know that well-designed images by best graphic designing company are absolutely amazing. Yes, they do a better job of conveying a message than a handwritten note. But, sometimes a story needs something more than a series of swipe pictures. And that’s when you pull out big guns and get into the video ads area on LinkedIn. Video content is very popular on social media, and 88% of advertisers agree that a good ROI always appears. With LinkedIn directly, video usage is growing, and consumers are spending 3 times more time on videos than photos, with a 30% higher engagement per comment.
4. LinkedIn Content on LinkedIn
What we have seen so far is what we call directly sponsored LinkedIn Ads content. These pieces of content are not available on any company page or profile until you publish them as advertisements. In contrast, sponsored content is a LinkedIn Ad format where the product develops a well-executed piece of content that you have previously published.