Ten things to consider to make your creative brochure design more effective.
1. Define Purpose
When creating brochures, it is important to determine the goals of the booklet at the beginning of the activity. Will it highlight a particular event or promotion, give an idea of the products and services, or encourage participation and feedback from others? Will it be mailed to recipients? Will it be included in the package of other merchandise? These answers will contribute to the development and content of the triple booklet.
2. Set Tone
Decide the tone and theme of the brochure design. Consider the tone of the message conveyed about the company, event or organization when creating brochures. Whether the message is authentic, established, fashionable, etc., desktop publishers can choose fonts, verbiage and other design features that will enhance the chosen theme.
3. Create Consistency
The brand image is enhanced by the consistent use of logos, fonts, and images. Consider any other pieces created for the same company, event, or organization. If so, design a three-dimensional booklet to match the existing marketing material.
4. Write Successful Text
Book readers are usually not really readers, but read the text carefully. Make it easy for viewers to absorb information by arranging words that say exactly what is needed. Consider turning paragraphs into a dotted list so that they can be read more quickly. Use articles to guide the reader to important information.
5. Balance the text and pictures
Increase interest in brochures by combining images or pictures to make the eye pause when scanning a piece. Drawings, charts, or clipart are a great way to convey part of a message without interrupting the reader of the three-page brochure with many words.
6. Design Around Folds
Do not forget to consider where the brochure will wrap up. Use appropriate text genes to create a breathing space. Be careful not to overlap the text as the crossover may interfere with reading. Place crossover images carefully to avoid unusual distortions.
7. Use Background and Design Wisely
Brochures are primarily for the transmission of information. Do not interrupt the message with a strong background image, texture or color.
8. Select the Fonts that Serve Brochure Goals
Let the font selection support the whole theme or threefold book tone. Remember the rule of thumb and do not mix your message with too many fonts in a single paragraph. Make reading a decisive factor.
9. Follow Mail Requirements
If the brochure is going to be mailed to the recipients, be sure to follow the postal guidelines of the mailing panel. Check with your local post office or visit the USPS website for more information and design requirements for first-class email.
Use the spell check feature found in the publishing desktop software. Read carefully to check for grammatical and syntax errors. Print a copy of the design in full size to update image and image clarity, readability and color choices.