Video marketing trends are becoming increasingly important in all marketing strategies. By 2021, 86% of businesses report using video as a marketing tool. For starters, 93% of them say it's an important part of their strategy. Businesses won't be left guessing either. The study found that 84% of consumers are convinced they made a purchase after watching a video and are twice as likely to share a video with other types of online content. Cisco announced that by 2022, video will account for 82% of all online users.
Ready to empower your video strategy with the help of a logo design company? Here are some new video marketing trends for 2022 that you should know and try.
1. Silent videos with subtitles
More people than ever have video content without sound. In fact, research has shown that when silent is the default setting, 85% of Facebook videos are played without sound. This means your audience is more likely to watch your video longer if it's made to be watched without sound or if it includes subtitles that aren't distracting but actually enhance the viewing experience. So what's the easiest way to make silent videos on social media? By adding subtitles, of course! For example, this interview with Vanity Fair's Billie Eilish is accompanied by well-coordinated captions.
2. Affordable videos
Are you planning to launch a new product? The Internet is a place where consumers can find products similar to yours. But they don't stop at Google to find new products. They visit social media channels to seek referrals from friends and promoters.
Ecommerce brands that know this use shopping videos to attract and convert viewers. Unlike traditional brand videos, they are sometimes disguised as regular videos with pop-up text that is associated with clothing or home goods in the video. Social media platforms like Instagram and Facebook present their own types of commercial video content, especially when it comes to their advertising platform.
3. Short videos
Most people today are busy discussing work, family and personal recreation. The idea of giving up content that lasts more than a few minutes is not on the mind of some. If your logo design company can keep your videos short, the chances of getting more views will increase. This is why TikTok and Instagram Reels have worked so well.
“TikTok, one of the most popular social networks with 800 million active users, is based entirely on short videos. It enables users to create exciting, engaging and exciting content that spreads rapidly around the world. In addition, Instagram has created Reels, which show that a short video spans the entire world. "
4. Live video
Live video is gaining momentum in 2020 as the pandemic shuts down in-person events and information. It has proven to be an important way for products to continue to communicate with consumers, and today our perception of what kind of content is "streaming" has completely changed.
Live video is used by everyone from product promoters to musical artists playing live concerts to Broadway companies that broadcast feature-length products. For content advertisers, live video should be at the top of the video marketing priority list. Even as life returns to normal, consumer demand for live video content isn't going away—it's growing.
5. OTT video advertising
Netflix, Roku, Hulu, HBO Max, Disney Plus are some of the so-called "premium" services that pass through TV providers, allowing viewers to watch what they want, when they want.
With constant data capture and audience intelligence gathering, these forums are an advertiser's dream. This is because of their ability to reach a small audience, largely focused on personal content, which gives them the opportunity to run consecutive ads that push viewers down the market.