Importance of PMS color matching in graphic designing

Graphic Designing Knowledge

Importance of PMS color matching in graphic designing

Pantone color

Just like the CMYK (cyan, magenta, yellow and black) and the RGB (red, green and blue) systems, the functional technology, Pantone Matching System (PMS) was invented in accordance to the need for a packed scheme granting a perfect blend of different colors. The primary Pantone system was introduced to provide the commercial printing industry with most correctly defined and more specified colors and prints. An original PMS name and number is specified indicating the accurate matching scheme. Pantone also created the Pantone Process Guides so graphic designers, graphic designing agency or logo design company who print using four-color printing can reference and see what the colors will be looking at the time of printing in the basic cyan, magenta, yellow and black inks.

Pantone colors combination are necessary to the graphic design company in India in accordance to create creative designs with large detail and color arrangements. It make the designers eligible to pick up the best suitable shades of color from the PMS color chart or booklet and are a great way to find the exactly needed color for designing and developing corporate brands for branding applications  — expressing individuality through a specific choices of PMS colors.

How good are the colors for your brand to use in marketing? Half knowledge in this field of graphic designing prevents useful clients from differentiating your company from other companies.

What do you want from inside of your heart when someone is looking at the colors of your creative logo design? That’s an important reason for having an understanding of why you would use specific different colors. That’s importantly much necessary when you are looking to merge different many colors in your logo designing.

Don’t merge universal symbolism in certain colors with the psychology behind their use in branding. That leads to doubt and finally ends up muddying the message you’re looking to share with your clients. Using pantone color scheme as your bases can eliminate endless talks among team members who gain different impressions from colors depending on their associations with them.

What you should expect while using Pantone color

If you choose to swipe your color in the Pantone color set, what you pick is actually a color or color scheme known as color palettes. Spot colors are not the standard mix of cyan, magenta, yellow and black you may be familiar with CMYK printing. Instead, they are pre-blended ink and printed on a printer next to the four CMYK colors. Depending on the number of colors you add, this can transform a simple four-color CMYK printing process into six colors or even eight colors that can be useful for unlimited graphic designers.

So how do you go about choosing and printing Pantone color? Pantone sells a wide variety of formula guides that include many different types of Pantone swatches available. Each Pantone color change includes three different value sets: RGB values, HTML hex code and CMYK values. In this way, if you are able to get your most favorable Pantone color, you can reproduce that color as accurately as possible on both the online screen and the CMYK print.

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